Tag: Marketing

citiesabc Interviews: Dinis Guarda And Bestselling Author Chris West Discuss The Power Of Language In Marketing

Chris West is a unique combination of insightful strategic thinker and highly-awarded writer. He is the founder of Verbal Identity, which defines the strategic vision for global brands and startups. From  Alphabet’s ‘moonshot factory’, LVMH, Vauxhall or John Lewis, Chris has perfected the art of language applied to marketing strategies. He regularly contributes to popular […]

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Interview with Richard Haigh, Managing Director at Brand Finance, BA from University of Oxford, Lecturer – “Bridging The Gap Between Marketing And Finance”

Richard Haigh is the Managing Director at Brand Finance. He has lectured at universities and business schools, including London Business School, on topics surrounding brand valuation and management. From his expertise with global clients in various sectors including banking, telecoms, airlines, sport, media, food and more, Richard has been able to advise our clients about […]

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